I’ve prepared one-stop primers on the three areas I’ve focused on this year — privacy, innovation, and reputation — to give marketers an overview (with lots of useful links) on where we’re at right now, and a few actionable suggestions for 2015. They’re also subjects I’ll follow next year, so I hope we can have an ongoing dialogue.
Summary:
Every company innovates. It’s an inescapable function of operating each day and, like both voting and abstaining contribute to the outcomes of elections, some of it is purposefully notable, and lots of it forgettable by default. Innovation is also a buzzword du jour of management theory, media headlines, and the pipe dreams of generation of wantrepreneurs, so addressing it from a marketing perspective is all but unavoidable in 2015. The questions of what and how will loom large.
