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After days of rumors, the evidence is starting to mount that Apple is seriously considering building an electric car to take on Tesla. The Wall Street Journal reported Friday that the company has had a project code-named “Titan” in the works for the past year, with "several hundred" employees assigned to it.

The WSJ notes, of course, that “Apple may decide not to proceed with the car,” and adds that that the battery and electronic technologies developed in the project could be useful in other divisions of Apple. But it also cites insiders suggesting that the size of the team and some of the individuals working there “indicate that the company is serious.”

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