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Virgin founder Richard Branson's latest initiative, #VOOM: Pitch to Rich, invites British entrepreneurs to submit a business idea with a big pay-off: A £1 million business accelerator prize fund that will be shared by the 10 best pitches. The competition, which is a collaboration between Virgin Business Media and LinkedIn UK, launched Tuesday night with a TV spot on Channel 4 (watch below) in which Branson cites bravery as the defining characteristic of an entrepreneur.

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