Successful business ideas stem from thinking how others’ lives could be made better.
Answer by Rod D. Martin, founder and CEO of The Martin Organization, on Quora.
It’s exactly the opposite.
An entrepreneur must be ruthless with himself — he needs to be a disciplined machine — but the rest of what he does is an exercise in following the Golden Rule.
What do I mean?
The entrepreneur is bringing a new product or service to market. When he begins, no one wants it. So if he wants to be successful, his first and foremost goal must be to solve a problem many people have, in a way those people would want it to be solved.
