It is very easy to get into data trap. As a startup, whatever is going up becomes the right metrics and whatever hitting southwards becomes a ‘futuristic ‘metric to track.Lets talk about some real business – if you are running a coffee shop, what metrics would you track?
The first one that comes to one’s mind is ARPU, i.e. Avg Revenue Per User/Customer.
What’s the second most important metric? Repeatability or Average time spend in the coffee shop? Or something else?
Depending on who you are, you will define the metrics accordingly.
As a darshini hotel (or dhaba), you don’t care so much about repeatability [you want it, but you probably do not track it]. But if you are CCD/Barista, you probably care about that as well as average time spent [Darshinis/Dhabas are transactional in nature, while coffee chains would like to extract more of you as you spend more time].
To read the full, original article click on this link: Measurement 2.0 – What are the Right Metrics to Track? [Pluggd.in shares its data..]
Author: Ashish
