Very often the best way to test an idea is not to analyze it but to try it. The organization that implements lots of ideas will most likely have many failures but the chances are, it will reap some mighty successes too. By trying numerous initiatives we improve our chances that one of them will be a star. As Tom Kelley, general manager of the design and development firm IDEO, puts it, “Fail often to succeed sooner.”Recognizing the Importance of Failure
Deborah Bull is the creative director for the Royal Opera House in London. She is keen to encourage small companies of artists to come out with mad ideas and to try them. As she noted in a Financial Times article in 2006, “We need to get away from the idea that everything has to be a hit at the box office and a hit with the critics. If everything we do succeeds, then we are failing, because it means we are not taking enough risks.” Although it is arguable that an artistic bent almost certainly assures this viewpoint, Bull’s point is transferable to any industry.
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Author: Paul Sloane
