A growing number of startups today want to position themselves as the equivalent of an ‘Uber for trucks’ or ‘AirBnB of co-working spaces’ or a related analogy with another successful startup. Cross-industry innovation is on the rise as never before, as demonstrated by Ramon Vullings and Marc Heleven of innovation consultancy 21 Lobsterstreet in their book, Not Invented Here: Cross-Industry Innovation (see my book review).
Image: Ramon Vullings
