Gartner: Innovation marching on — McKinsey Top 10 Trends and what they mean for IT
McKinsey points out that while corporate R&D and new ventures have taken a hit in the downturn, the opportunities or “head room” remains for innovation. McKinsey recommends companies protect their R&D investments paying for innovation with operational efficiencies, cost cutting and, if necessary, consolidating R&D facilities and programs.
In describing this trend, McKinsey points out that companies benefit from countercyclical investments in innovation, as they tend to have the products, services and operations to outpace their competitors when economic conditions improve. Critics will see pointing out the need for innovation as obvious as market dynamics, the level of competition and customer choice require constant change.