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A week after a report by Facebook investor Elevation Partners pegged the social network’s value at $23 billion, a report by pre-IPO analysts Next Up Research has reached only half that amount. Even so, the report says a lot for Facebook’s future.

Next Up’s report is hosted by SharesPost, a trading site for pre-IPO sales similar to Second Market, which brokered $100 million in Facebook employee stock sales to Russian investment firm Digital Sky Technologies. Next Up performs pre-IPO share price analysis for SharesPost.

In this case, $12 billion is about 15 times Facebook’s trailing revenue for 2009. That seems perfectly reasonable when compared to Google, which the New York Times’ Dealbook blog notes went public at 14 times its trailing revenue in 2004.

To read the full, original article click on this link: New report pegs Facebook valuation at $12 billion | VentureBeat

Author: Paul Boutin