Some founders create products for themselves first and then think about whether it could turn into a business.Other founders create products for customers but they themselves aren’t the target market. Tons of examples but to name a few illustrative examples: I’ve seen men create web services aimed at women, or adults creating products for kids. You get the idea.
There are plenty successful companies in the latter scenario but I have to confess, I find myself more attracted to founders that create products that they want to use.
Consider the founders of Twitter, Boxee, Tumblr, Foursquare, Userland, Vimeo, Extension.fm, Instapaper and gdgt (just to name a few, please don't get upset if I left you off this intentionally incomplete list). Those founders wanted their products to exist in the world because they wanted to use them everyday.
To read the full, original article click on this link: Entrepreneurs: Make Your Product For Yourself
Author: Bijan Sabet
