Okay, so you're a change agent at a traditional company or nonprofit organization -- or you're a social entrepreneur who has just started a social enterprise. You've got your seed funding and a rock-solid business plan. So now what? How do you inspire people, from your CEO to rural farmers to consumers, to "do good" (or at least better) for society?Don't laugh. How to get people to care more about "doing good" is one of the hottest new topics making the rounds of this year's social innovation conferences. Referred to more clinically as "the neuroscience of change," the topic popped up for the first time last spring, at the Skoll World Forum in Oxford, then again last month at the recent National Conference on Volunteering and Service -- and then again this past week, at the annual Aspen Ideas Festival in Colorado.
Whether inspiring consumers toward fair trade, persuading corporate executives to care more deeply about labor practices, or empowering women in a rural village, the challenge to influence behavior is a tough one, indeed.
To read the full, original article click on this link: Getting People to Care: 4 Tips for Social Innovators | Social Enterprise
Author: JustMeans
