Most management writing focuses on startups or large companies, but if recent performance is any indicator, midcap companies are the place to be. U.S. organizations with $10 million–$1 billion in revenue make up the fourth largest global economy in the world, with $3.8 trillion in private sector GDP. Over 200,000 midcap businesses collectively employ 34% of the U.S. workforce. During the 2008 recession, midcap companies proved surprisingly tough: Fully 82% of them survived to see the recovery (only 57% of small businesses made it through), and midcap companies added an average of 20 jobs each while big businesses were shedding thousands of jobs.
