When it comes to displaying your love for something – person, place, or even product – you can’t get much more extreme and long-lasting than a tattoo. That kind of adoration – a desire for an all-day, every-day tribute on your own body – is clearly Lovemarks territory. In fact, when we launched Lovemarks: The Designers Edition at the Frankfurt bookfair, we had master tattoo artist Adam Craft tattoo a “Loyalty Beyond Reason” design on several volunteers and tattoo aficionados (see the video).
To read the full, original article click on this link: Blogging Innovation » Loyalty Beyond Reason
Author: Kevin Roberts
