Fundraising for a startup is a notoriously stressful process. Vast amounts of ink have been spilled dissecting every aspect of what works when pitching a venture capitalist, and there are countless “tips” out there that promise to help entrepreneurs close deals.
But for all the attention paid to venture capitalists, and for all the energy expended on getting inside their heads, little attention has been paid to limited partners (LP) — the money behind the money that makes the venture world go ‘round.
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