Location, location, location. Not only is it the number one rule of real estate, but it’s also a de facto rule for where to build startups. And the number one location, unquestionably, is Silicon Valley. The stretch of peninsula from San Jose to San Francisco has spawned some of the most innovative and valuable companies on the planet. So then why (after building a company outside the valley, getting acquired by Google and spending nearly a decade there) would my co-founder and I start our company in Los Angeles instead?
