Something’s afoot in the future of work, but it’s hush-hush. People don’t like talking about it.
"I know it is ugly to say ‘unicorn,’ but yeah, you kinda do have to be the unicorn," Chris Noessel, head of design for IBM’s transportation group, tells me. Before joining the tech giant, Mr. Noessel spent a decade at the design and strategy firm Cooper.
His former boss, Alan Cooper, who invented (and later sold to Microsoft) the core design for Visual Basic, is even more cautious around the subject. "I think we in the design profession do ourselves and our colleagues a disservice by even recognizing the argument that ‘unicorns’ exist."
