The Need for New Business Models
As more blockbuster drugs tumble off the patent cliff, resulting in price competition and margin pressure, the pharmaceutical industry recognizes the need for new approaches. Armin Furtwaengler, the global senior medical director and contributor to the ‘Global Medicine Innovation Framework @ Boehringer Ingelheim,’ says he is tasked with taking his company “beyond the pill” and notes that “100% of my working time is dedicated to innovation.”
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