In my last missive, I challenged you to think big, to set high goals and expectations for the future of your company. But it’s not enough to write down a lofty vision and expansive targets, pat yourselves on the back for your courage, and wait for great results to appear.
Too often organizations create a wonderful vision and set high targets without much thought about how to ensure they hit the targets and turn the vision into reality. They do a poor job breaking a long and often changing path down into the rocks that must be put in place to build it, rock by rock. Each rock attached to one and only one person accountable for its execution with a strict due date and specific and easily measurable metrics of completion.
