When Jill Lepore, critiquing Clayton Christensen's The Innovator’s Dilemma in the New Yorker, queried his theory of disruptive innovation ("disrupt, and you will be saved"), some commentators felt she had a point.
But a theory of change proposed by Christensen back in 1997, the idea that companies will fail if they do not disrupt themselves, has found new life in the digital revolution.
There is little doubt that technological innovation and disruption have brought fundamental change to many industries; none more so, perhaps, than the media and entertainment industry. Long dominated by established studios, broadcasters and publishers, the digital age has been a supreme leveller.
