It’s pretty well-known that our economy – and society – is
transforming from one where wealth and prosperity came from industrial
products and material goods to a system where new ideas, human
creativity, and experiences play a greater and greater role. As
societies become more educated and basic needs are fulfilled, the
attention of their populations shift to favor experiences and
self-actualization over physical goods and even luxury items – what
sociologist Ronald
Inglehart calls the rise of “post-materialist” values.
This shift can be seen in everything from the excitement around the sleek design and user experience of the Apple iPad to the rise in sales of organic, high-quality foods.
To read the full, original article click on this link: Creative Class » Blog Archive » The Pro-Real Experience Economy - Creative Class
Author: Richard Florida
