Once the funding option for early-adopters and those looking to move away from traditional means of start-up finance, crowdfunding has officially gone mainstream and has become one of the major funding avenues for new businesses in the UK today.
In the past 12 months, we’ve seen a high-street bank merge with a crowdfunding platform, a number of high profile sports stars such as Andy Murray and Victoria Pendleton invest in crowdfunding campaigns, and the launch of a crowdfunding platform solely focused on supporting female entrepreneurs.
It may be deemed “alternative finance”, yet crowdfunding is now a popular, and conventional, finance option.
