When thinking about your social media strategy, you should be planning for six important metrics. What are the six? There are three different levels of social media participation and two different types of metrics. Put them in a 3 x 2 metrics, and you get six.Here’s the rundown on the three social media engagement aspects to measure:
- Activity – Any metrics relating to actions your organization is taking on social media: blogging, tweeting, posting, promoting, etc.
- Interaction – This category’s metrics focus on how your audience is engaging with your social media presence: followers, comments, likes, sharing, user created content, etc.
- Returns – This group accounts for where your social media activities directly or indirectly support measures driving successful organizations: revenue creation (and the activities that lead up to it), cost minimization (along with activities to help achieve it), and other critical financial performance metrics.
To read the full, original article click on this link: Blogging Innovation » Six Social Media Metrics You Should Be Tracking
Author: Mike Brown
