I spent most of my adult life working in some of the world’s most challenging business environments. For 15 years, I managed and consulted for media businesses in places like Warsaw, Kyiv and Moscow. It was a difficult, but incredibly rewarding experience, both personally and professionally.
In time, I became adept at parachuting into a new market, learning the culture, learning the language and figuring out how to build a business. I was able to do so because I developed systems and processes for just about everything — marketing, sales, operations, even crisis management.
