The business of pitching to investors can be intimidating. For many in the UK, it conjures up the bright lights and steely glares associated with the BBC's "Dragon's Den," the hit show in which budding entrepreneurs get three minutes to pitch their business ideas to multi-millionaire investors.
But the success of small businesses can often rest on success or failure, and especially in the competitive world of venture-backed startups, getting it right has never been more important.
