Not knowing which road to take may be enjoyable for a spirited spontaneous road trip with friends, motoring to unexpected destinations. While this may be the makings of an exciting weekend, it is an unsettling notion when applied to innovation, product management, and business in general.
Products are created by taking steps to understand a problem customers are having, examining ways to solve the problem, determining a solution that provides great value to customers, creating a user experience customers appreciate, and more.
