Google has never wanted to be an ordinary company. From its original motto, “Don’t be evil,” to last year’s updated mantra “Do the right thing,” it’s always styled itself as an organization with goals that are both more ambitious and more altruistic than the usual profit-focused corporate motivations. Among the strongest indicators of this mindset is its tech incubator, Jigsaw—launched earlier this year, in conjunction with the company’s reorganization into Alphabet, with the goal of tackling “geopolitical challenges.”
