Data have become core strategic assets in most organizations, and data management has become a top priority for most C-suite leaders. The structured and unstructured information companies collect about people and processes has the power to spur cutting-edge customer acquisition and retention strategies. It can reveal areas where processes could be made more efficient, and it can help business leaders make better decisions that reduce overall organizational risk. Data are the cornerstone upon which companies are launching their digital transformations—investing in analytics capabilities, machine learning, robotics, and other technologies to boost their odds of success.
