Melbourne is promoting itself as a global city, to attract the best international companies to set up APAC headquarters. Two years ago, I profiled Melbourne’s startup and innovation ecosystem. Then, the local community was kicking into gear and several U.S. companies like Eventbrite planted itself in the city.
Today, Melbourne’s ecosystem is flourishing and a swath of international tech companies like Zendesk, Slack, Square, Hired, Stripe and GoPro are heading straight there. The energy, reputation and support from the Victorian Government have been major drivers for this. Despite this success, it’s still early and the people know there’s much more work to be done.
