The biggest battle you have to win when raising capital is the battle in your head. This battle begins long before any shots are fired. As an entrepreneur, you must be willing to do whatever it takes to get the job done. First and foremost, you must unconditionally adopt the attitude of “failure is not an option.” Visualize, in detail, on a daily basis, your successful outcome. With that said, you’re going to be playing many roles in this process (from general to officer to infantryman). Many of your days will be spent doing the less than glamorous tasks of preparation and prospecting. Accept that now. If you want to be the leader of a Fortune 100 company some day, you have to start by paying your dues today—it’s simply the cost of success.
