The term “company DNA” is sometimes used as a shorthand for an organization’s culture and strategy — a metaphor for what makes it unique. But there may be more to the metaphor. Understanding your company’s DNA can help you know what you can and can’t do, and how to achieve agility and authenticity in a changing world.
We know from biology that DNA contains the instructions an organism needs to develop, function, and reproduce. It is formed at conception and does not change.
