Knowledge@Wharton: What made Pixar work so well at the outset and got this company going?
Lawrence Levy: Well, that took a while. At the outset, they were honing this creative process and honing their technology over a long period of time, but it had never really come together. They had tried to make different products, different technologies, so they were like an amazing technology without a market. That was what I found when I started there.
