If you won’t take Price Intelligently Co-founder and CEO Patrick Campbell's word on the grand consequence of pricing strategy, heed the wisdom of Berkshire Hathaway’s Warren Buffet: “The single most important decision in evaluating a business is pricing power,” says the Oracle of Omaha, ranking it above good management. “If you’ve got the power to raise prices without losing business to a competitor, you’ve got a very good business. And if you have to have a prayer session before raising the price by 10 percent, then you’ve got a terrible business.”
