CFOs Look to Impact Sales & Marketing Execution to Deliver on Optimistic 2016 Company Performance Expectations
The CFO Alliance, a global community of senior financial leaders and decision makers promoting connectivity and knowledge sharing amongst leading financial executives, conducted its 6th annual CFO Sentiment Study to provide insights into the strategic planning and financial outlook of CFOs for 2016. Our study is unique in that it is designed to offer insights into how CFOs plan to address challenges and capitalize on opportunities in 2016 rather than merely identifying them.
