Rumors that Google is building a new social network have persisted since late June, when Kevin Rose, CEO of Digg.com, posted on Twitter that the Web giant was working on a challenger to Facebook. The company's recent actions--its reported investment in Zynga, a social gaming company, and its acquisition of Slide, a company that makes various applications for social networks--have fanned the flames.
Google already owns several products that encourage online social interaction--including YouTube, Google Talk, Google Reader, and Blogger. But it has struggled to deliver a successful dedicated social networking service. Its existing social network, Orkut, has far fewer users than Facebook (around 100 million, compared to 500 million), and is mainly popular in Brazil and India. And the launch of Buzz, a social network built into Gmail, was botched after users complained that their privacy had been invaded. Google has acquired several promising social services, including the microblogging site Jaiku and the location service Dodgeball, only to hold back on investing in them.
To read the full, original article click on this link: Technology Review: Can Google Get Social Networking Right?
Author: Erica Naone
