InformationWeek 500: A Year Of Relentless Innovation
It's the first half of 2009, and unemployment's rising to a 26-year high of 9.5%. Sound like the perfect time to launch an aggressive technology-driven product?
It was for Progressive Insurance, which kicked off its "Name Your Price" Web site tool, letting customers build their own insurance policies, starting with what they think they can afford. It was for Coca-Cola, which tested a prototype fountain drink dispenser IT developed over two years with the company's R&D team, letting consumers mix a variety of new flavors while aligning Coke with a select group of fast-food restaurants to analyze buying data and manage inventories better. And it was for CME Group, the world's largest derivatives exchange, which partnered with Brazil's top exchange to give traders electronic access to CME products, expanding CME's global presence.