What’s important to note is that these infomercials aren’t very different from traditional 30 second advertisements. However, they do run a lot longer (typically 30 minutes to an hour) and they include dozens of user reviews that convince you to pick up the phone and dial in to buy the product no matter how ridiculous the offering is. How do they do this? What makes you pick up the phone and share your credit card details? In this article, I’ll tell you why social proof is important and if done right, how it can influence your investors and clients to work with you.
To read the full, original article click on this link: The Importance of Social Proof
