Eye popping from MTV to the lab

When Song Zhang, a mechanical engineer at Iowa State University, was approached by U2's people last spring asking if the band could use his novel 3D imaging technology for a concert performance, he immediately sent an email to his lab asking: "Does anyone know who U2 is and whether or not we should spend time on them?"

Zhang had a similarly hard time two years ago deciding if collaborating with alternative rock band Radiohead on a music video for their single "House of Cards" was worth his time. "I don't know music at all," he's quick to admit. It was only when colleagues told him that the band was in fact "a very, very big deal" that he agreed.

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To read the full, original article click on this link: Eye popping from MTV to the lab - The Scientist - Magazine of the Life Sciences

Author: Cristina Luiggi