Just how important is mobile to businesses
these days? Does your company need an iPhone app or a mobile website?
According to Pizza Hut, mobile accounts for half of all its orders, with
users ordering pizza by way of SMS, mobile website and even an iPhone
app.
Alongside Pizza Hut's claims, a recent study from comScore and Yellow Pages shows that local business search on the mobile Web can open a business to "younger, wealthier, on-the-go consumers".
In an article for Mobile Commerce Daily,. Pizza Hut CMO Brian Niccol is quoted as saying that "mobile accounts for almost 50 percent of our orders" and that mobile orders have actually surpassed orders via the Web from home.
To read the full, original article click on this link: Pizza Hut Says Half of Orders Will Come From Mobile [Update]
Author: Mike Melanson
