In the hierarchy of American Needs, the TV used to be paramount. But
fewer and fewer Americans feel that they need a TV anymore. A headline-grabbing report from the Pew Research center titled “The Fading Glory of the Television and the Telephone”
shows that more Americans surveyed say that they need their home
computers (49 percent), cell phones (47 percent), and even microwave
ovens (45 percent) than their TV sets (42 percent). The number of
people who consider the TV to be an essential item dropped from 52
percent last year.
This is a stunning drop in a single year, and surely it shows that more people have their faces glued to their computer screens and cell phones, which is taking away from how they feel about their TVs. Except that is not what the data shows at all. The survey breaks out TV sets and flat screen TVs. Guess how many people consider a flat screen TV essential? It is 10 percent, which when you combine it with the regular TV sets, brings you back to 52 percent.
To read the full, original article click on this link: Fewer Americans Need TVs, But Only Because More Need Flat Screen TVs
Author: Erick Schonfeld
