After seeing hundreds of startup pitches for this year's Capital Factory program, I can tell you that the two most common errors in positioning a company against competition are, strangely, opposites:
1. Claiming you have no competition.
2. Defining your company's offering and positioning by combining "the best" traits of 6 competitors.
This isn't just a problem when pitching — it's a problem with you defining who your customers are, what they want, and your role in the marketplace.
Let's break down the ways these fallacies manifest and what you can do instead.
To read the full, original article click on this link: The right way to position against competition
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