Germany-based Brand Science Institute,
a renowned think-tank focused on brand and consumer management, has carried out a fairly extensive study on corporate social media projects over the past 7 months.
Focal point of the research was a desire to understand why (most)
social media projects tend to be utter failures. BSI questioned 560+
marketers representing 52 brands from some of the largest companies
across 12 European countries, and poured the end results in a
presentation.
To read the full, original article click on this link: Why social media projects fail – a European perspective
Author: Robin Wauters
