When any new technology gets rolled out — whether it’s e-mail, text messaging or social media — it takes some time for best practices and effective strategies to cement themselves. And while many businesses (of all sizes) are still looking for ways to leverage social media, some techniques have already proven fruitful and can help your business expand its reach.The key to turning your business into a social media marketing success is focusing on the fundamentals that already make your business great, and enabling your customers to spread the word about your exceptional products or services.
Here is a 5-step plan for linking your customers’ experience to the power of their endorsement, which will, in turn, bring more customers to your business:
1. Start with exceptional service.
Though providing your customers with positive, memorable experiences may seem an obvious suggestion, the importance of this first step cannot be understated. Whatever inspired you to first open your doors (or whichever services set you apart from your competition today) is what you need to focus on in every customer interaction you have.
To read the full, original article click on this link: 5 Steps to Building Your Social Media Marketing Plan
