Notwithstanding the seriousness of today's global challenges (climate change, economic doldrums, food safety, et. al), we've faced equally daunting things in the past, and have always marshaled enough ingenuity and dedication to overcome these tests. So what’s different today? Perhaps it's the breadth and complexity of what we're facing. For the first time, policymakers are forced to confront what might otherwise be considered "individual choices." In the aggregate, these personal choices become a very public cluster of problems.It's time for individuals to play a role as agents of change -- to understand the very "public" consequences of their private actions. Policymakers can help make this happen by crafting and broadcasting messages that reach the masses, but still connect with deeply personal motivations.
To read the full, original article click on this link: Solving the World's Toughest Problem: Turning Public Policy Into Private Action | Co.Design
