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Consumerism Commentary

I don’t like the term “entrepreneur.” It’s not because it comes from French, though the word does have an interesting etymology. The first time the word was used in English, borrowed from Old French, it meant a “manager or promoter of a theatrical production” (source). The word has a different meaning now. Anyone who runs a business is an entrepreneur, but the word’s connotation goes beyond a dictionary definition.

Entrepreneurs are driven, singularly focused, relentless, and in some cases, shady or sleazy. Not all share these negative aspects, but I often think of a man trying hard to sell his products or services to a mismatched customer, perhaps bending the truth or relying on unsophisticated marketing tactics. These aspects come to mind when someone is identified as an entrepreneur, even if it is not always true. Thus, I don’t particularly like being considered an entrepreneur, though I am happy to call myself a business owner.


To read the full, original article click on this link: Ten Tips for Entrepreneurs

Author: Flexo