I've been pondering the "truths" we hold dear and wondering whether or not the mental models we were taught in college and graduate school hold up under the changes occurring in our economy. Do the great business thinkers of the past twenty or thirty years and their models and descriptions hold true, especially when we introduce innovation into the mix? Over the next few months I'll look at a couple of the models we hold dear and place innovation within the context of the model, to see if the model is extensible enough to account for innovation, or whether we may want to revise our thinking to account for innovation.
To read the full, original article click on this link: Innovate on Purpose: Innovation and Porter's Five Forces
Author: Jeffrey Phillips
