A forum of experts on EU-China economic relations has argued in favour of re-organising existing national business advisory structures in order to pool information in the European interest.
The China Advisory Council suggests rebranding business centres currently run by EU member states in China as 'European Houses' in order to boost business opportunities.
Without necessarily building new structures, the simple "double-hatting" of existing member states' SME centres could generate a European presence in provinces and cities of China where some member states currently do not have a presence.
As one Council member put it, "the EU should pool all the information from EU member states and provide an overall European information platform for all SMEs".
To read the full, original article click on this link: China experts call for pooling EU's overseas business advice | EurActiv
