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NEW YORK: Many brand owners reduced innovation spending as a result of the recession, although companies like Microsoft, L'Oréal and Apple boosted their outlay.

The World Intellectual Property Organisation estimated the number of patent applications worldwide rose by just 2.6% in 2008, a more modest pace than previous years, to 1.9m.

Provisional data covering 80% of global output for 2009 anticipate a 2.7% decrease on an annual basis, which would constitute the first decline since 2002 should it ultimately mirror overall figures.

To read the full, original article click on this link: Innovation suffers during the downturn - Warc News - Warc