Don't eat that halibut! It's a code red!" It sounds strange now, but it might become a familiar refrain soon enough. Color-coded seafood is about to hit store shelves--at least in Whole Foods, which is launching the first in-store color-coded sustainable seafood rating program this week. Created in conjunction with Blue Ocean and the Monterey Bay Aquarium, the system relies on three colors--green ("best choice"), yellow ("good alternative"), and red ("avoid")--to alert customers about overfished species.For now, at least, Whole Foods allows customers to buy seafood from red-listed fisheries. But the store claims that it will eliminate red-listed swordfish and tuna by Earth Day 2011, and all red-listed seafood will be cut from store shelves by 2012.
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