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orabrushOrabrush founder Robert Wagstaff is relentless.

This past decade, he blew $50 thousand on infomercials and pitches to dentists about his bad breath battling brush.  But it was YouTube that came to his failing company's rescue.

Last year, Wagstaff posted a humorous video about his product on YouTube. The infomercial became a sensation. It now has 24 million views and has led to millions in Orabrush sales.


To read the full, original article click on this link: Advertising - Orabrush Turns to YouTube to Pitch a Bad Breath Treatment - NYTimes.com

Author: Alyson Shontell