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One way many small business owners can promote their businesses is through interviews with local media and press to build exposure. The idea of being interviewed is exciting. It allows you to talk about something you’re passionate about (your business!) and build authority by showing off your expertise.

Like I said, the idea is exciting. The actual interview can be terrifying, especially for small business owners who aren’t used to hopping into the spotlight. But the experience doesn’t have to be scary. In additional to being a great way to attract new leads, it can also be fun!

As a small business owner, you need to learn how to get more from interview opportunities so that you can better promote your business and benefit from each interview you do. Here are some tips that have helped me benefit from interview opportunities in the past.

To read the full, original article click on this link: How to Get More From Interview Opportunities

Author: Lisa Barone